Aleksandra Kaleta-Pyrek
Service Designer
Sustainable Futures by
Participatory Design
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Yoom. Bathroom experiences.
This collaborative project is about the launch of a new brand, whose focus will serve the needs of a bathroom market in the future. As a group of three our team established a set of core values, developed the brand narrative and designed the family of products.
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A brand is not a logo.
A brand is not an identity.
A brand is not a product.
It’s not what you say it is.
It’s what they say it is.
The main purpose of branding is to get
more people to buy more stuff
for more years at a higher price.
Marty Neumeier, The Brand Gap
Brands are points
for universies...
Hello!
Here at Yoom, we create a new type of bathroom experience, one you have been waiting for. We see value in the bathroom being a personalisable and private space; a space where everyone should feel comfortable and free. Our core values respect your privacy, freedom and increase self awareness. With this in mind, we have worked to create a changeable space for creative expression and connectivity with your senses.
CONTINUO
AVENIR
AVENIR
Avenir
Avenir
avenir
avenir
We want to create a personalisable bathroom experience which
continuously responds to your feelings.
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YOU + ROOM
= YOOM
Take the feeling of your own bathroom with you.
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Yoom Travel is designed for professionals or traveling people who are often away from home and would like to take the feelings of their bathroom or home away to create a new safe environment.
Yoom Travel will allow you to do this by re-creating the noise, smell and sound of your home bathroom and take it with you wherever you go.
We created the special catalogue where you can upload your home feeling or choose the most similar one.
A personalisable, private space dedicated to each member of the family who shares the bathroom or people who do not have enough intimate space in busy, crowded world.
Yoom Home will allow you to create different accounts with personal settings; you will be able to create and save your own bathroom design by choosing from our large catalogue the patterns or visual surroundings you prefer.
Yoom Home will always recognise you and upload the room before you enter.
Would you like to change the bathroom, but you are renting? No problem with Yoom Home you can now be creative without knocking down a wall.
Yoom Pro
is the latest upgrade for creative people, not only you will have all the specs of Yoom Home, but you will also be able to create your own design and upload it on your bathrooms. Design new tiles, graffiti, coloured patterns, phisycally interact with Yoom and instantly visualize your work. You will also be able to take note of your toughts while having a shower or brushing your theeth. The bathroom is your private secret room, feel free to explore.
As a modern brand who wants to communicate with its customers through all posibble channels our team created the application. It works as an introduction to our products but, first of all, allows customers to set up purchuased product in many ways.
The main purpose of the application is the catalogue which provide customers the opportunity to create your own space. It contains lights, music, visuals, smell and can be further developed.
The customer sets up what he wants to and activates that through our products.
Moreover, Yoom Pro, as an exclusive version of Yoom Home, allows to create own settings and upload more from our database.
© 2022 by Aleksandra Kaleta-Pyrek
All rights reserved